Yahoo! partners with hundreds of premier content providers in products such as Yahoo! Sports, Yahoo! Finance, Yahoo! Music, Yahoo! Movies, Yahoo! News, Yahoo! Answers and Yahoo! Games to provide media contents and news. Yahoo! also provides a personalization service, My Yahoo!, which enables users to collect their favorite Yahoo! features, content feeds, and information into a single page.
On March 31, 2008 Yahoo! launched web portal shine.yahoo.com another Yahoo! property dedicated to women between the ages of 25 and 54. Yahoo! called this demographic underserved by current Yahoo! properties.